This is part of a set of videos created for Serff Creative Group. Would love to hear your comments!
It is often difficult to grasp how something like direct mail can help your business, but think about this: Why do people buy from you? Direct mail is a tactic where you can communicate to people about what you do, and unlike other tactics like publicity or advertising, direct mail uses targeted lists to communicate one-to-one with people.
Related Blogs
Full Service Printing Plant located in West Chester on 747, we produce award winning work for clients all over the country. Try us out, and see why so many production managers depend on Ket-Moy for their Marketing, Packaging, and Brand Identity.
Related Blogs
www.globalchange.com Futurist conference speaker – industry trends. Future trends in paper and packaging industry- entire 30 minute presentation. Paper and packaging industry. Future of sustainable packaging, paper, logistics. Demographics, digital impact, distribution and destiny. Demographics 1 billion new consumers. Emerging markets growth and demand for commodities resources / paper and cardboard. Growth of emerging middle class and paper products growth. Oil price rises, growing populations, food supply, growth of meat eaters, shortage of grain, rice, wheat, soya. Energy shortage and conservation. Developed world population decline — eg Germany, small families and ageing population, decline unless migration / immigration. France, Portugal, Spain, UK demographic challenges in European Union. Expect huge immigration, populations shifts. Video on future of paper and packaging industry by Patrick Dixon, author Futurewise, conference keynote speaker. Economic and population growth with decline in developed nations creates future differences in paper demand. India and China paper use compared to America / US and EU — 300kg paper use per year compared to 4kg in India. Emerging economies growth in paper and cardboard packaging. India paper consumption trends. Energy costs impact on pulp, paper, cardboard and packaging industries, future manufacturing, supply chain management and logistics. Future oil price trends. Global energy savings. Impact on paper industry — Future …
Related Blogs
Ink jetting addresses and sorting for postage rate discount. www.appliedadvertising.com
Related Blogs
Your Daily Politics Video Blog: The late Sen. William Proxmire saved his Golden Fleece Award for federal government boondoggles but he might have made an exception for GOP direct mail firm BMW Direct — which takes obscure Republican candidates and turns them into money-making machines for itself.
Related Blogs
directmaillettersdoneforyou.com – Are you falling into a trap? The trap: presuming that emails are useless! You’re probably sitting there, thinking “Weren’t emails killed by bloggers? social media? Spam?!” Direct Email marketing is a HIGH RESPONSE medium that not only allows you to communicate with your customers but also actually BUILD RELATIONSHIPS with them. Many of your competitors are doing it already! Why get left behind? Go ahead! START an extremely targeted e-marketing, BOOST YOUR SALES&PROFITS and kick some ass! Need help? • Visit our site (www.directmaillettersdoneforyou.com). • Follow us on Twitter (http for updates and offers. • Subscribe and CONTACT US TODAY!
Excerpted from his keynote speech, Jeff shares several direct mail approaches using postcards that get a big response.
Even in a digital world, many people look forward to receiving their daily mail, and sort through it immediately the day it’s delivered. It’s a powerful medium that can reach people nationwide. In addition to that kind of exposure, direct mail offers these benefits: It’s targeted. Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck. It’s personal. With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond. It’s flexible. From letters to postcards to brochures, a wide variety of inexpensve and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope. It’s tangible. Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons. It’s measurable. Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed …
For more free videos, visit www.AlexanderLessa.com . To be taken to the page mentioned in the video and find out more about 3D Mail, visit bit.ly
