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Want the secret to being 8 times more effective at cold calling? Want to meet the guy who INVENTED the phrase Sales 2.0? We talk to Nigel Edelshain about Social Calling and Sales 2.0.
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Joanne Black, author of No More Cold Calling, joins us to talk about the interaction between social media and sales: it’s not all LinkedIn and Twitter! 01:00 Joanne’s Nightmare Social Media Story 02:15 Kevin introduces Joanne Black, author of No More Cold Calling 03:30 Joanne defines social media for sales professionals. 04:15 Defining referrals as a warm introduction. 05:15 How do referrals and LinkedIn complement each other? 06:00 Social media is never a place to sell, it is a place to communicate and build relationships. 07:00 People do business with people , not technology. 08:00 Allow some of your personality to show through in social media. 10:00 Put a smile on your social media profile. 10:30 Keys to operating on LinkedIn: professional photos, personalize your introduction, and avoiding automated referral suggestions. 15:00 Should sales reps avoid selling on social media sites, especially if you are selling lists? 16:15 There is power in being genuine and helpful within social media. 17:15 Paring down your network within LinkedIn 18:30 Make a priority out of turning online connections into offline relationships. 19:30 March 7th, 1876: telephones do not crash! 20:00 Hiding behind the technology curtain. 21:15 The addiction of technology. 22:00 The broader definition of social media: do not forget email. 25:00 Best practices: determine your social media strategy and correlate to your business strategy, have a social media ambassador, create sticky metrics, manage the …
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www.ripplingmedia.com Nigel Abbott’s presentation on The Power of Social Video Marketing. Nigel covers the following Video is the medium and social is the distribution. Lets have a look at some good case studies. Lets explore some of the key rules for engaging video content. What are the opportunities with distribution — social reach? Video is the crown jewel of content marketing, simply because It is the closest medium to real life. People can both see and hear your message in such creative story telling ways and can be moved to action in ways rarely possible with other forms of content. Compelling online video should be interactive, accessible, informative and a sticky type of content: what is best referred to as “Intelligent Content.” With online videos you can create intelligent content with high production values at extremely cost effective prices. There are four key components to Social Video Marketing when developing a strategy: Developing the content — What do you want your content to actually achieve? Producing the content — What will be the style and the level of budget? Content distribution — Who and where do you want people to see your content? (target audience & reach) Measuring its success – Tracking the results.
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www.ripplingmedia.com Social Media has changed the way consumers and brands connect, it has become intrinsic to a brands marketing mix. Video is the crown jewel of sticky content and the closest thing to real life, this powerful medium is being embraced in unfathomable volumes across powerful channels….the new frontier, don’t be left behind. http www.facebook.com
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How can I make my youtube videos only viewable on youtube so when someone for example adds the video to facebook or any other site, the video would say that the video is only watchable only on youtube, click here to watch it on youtube.
Hi, there were two people who posted sexual/inappropriate pictures on my facebook wall, they were banned by facebook however now they are back with the same names, but they have different accounts. How can I contact facebook to get these people banned again?
I don’t go on Facebook often and sometimes I get a message on Facebook and I never know. I need to have it send me an email notice at my regular non- facebook email address when there is a message for me on face book. How do I do that? Thanks.
