Mortgage shops are scrambling to market to HARP 2.0 prospects (Home Affordable Refinance Program). This video discusses how mortgage marketing is exploding with targeted credit driven data lists and direct mail campaigns. Mortgage leads / internet leads and pay per click keyword advertising is an expensive method that generates unqualified candidates and has a high cost per closed loan. Using credit data helps find pre-qualified prospects, and generates the highest ROI.
This 10 minute training covers the basics of direct response mail and provides an example of one local company that did an awful job with their mail piece. Watch and learn the 5 elements that must be present in every direct mail campaign. FloridaInboundMarketing.com 12405 3rd St E Treasure Island, FL 33706 (727) 388-6631
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Want the secret to being 8 times more effective at cold calling? Want to meet the guy who INVENTED the phrase Sales 2.0? We talk to Nigel Edelshain about Social Calling and Sales 2.0.
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www.pixability.com Pixability helps clients make, manage and promote their online business videos. While video marketing has become the number one way to get your business seen online, managing all the social media promotion with its changing rules and best practices can be a headache. But with Pixability’s online video marketing software Caffeine, managing videos and promoting them on social media sites is a snap. We do the research for you and incorporate it into the software so you can focus on getting your message out. Pixability uses all best practices for video marketing, built right into the Caffeine video marketing software. We focus on video SEO, YouTube video marketing, and integration with social media marketing. If you enjoyed this video, be sure to check out our playlists and other videos! Subscribe! www.youtube.com Connect With Pixability: Twitter | @pixability Facebook | facebook.com/pixability e-mail | info@pixability.com phone | 1-888-PIX-VIDEO Link to this video: www.youtube.com
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www.LeesCards.com Mailing List Direct Mail Advertising Campaign Record Sales Leads The Best Sales Force Is Your Past Customers Say Thank You Often Rewards Customer Referrals Build Relationships Lee Noring 916 672-1132 I have been working as a professional internet marketing consultant since 19 96 when I signed my first customer. I am very happy to say I am still marketing his business today. In this video I want to talk to you today about the importance of customer reviews to your Google and YouTube Search Engine Rankings. The higher the number of total reviews your business receives the better your chances are of Page 1 Search Ranking Results. One very effective, low cost way to receive, a lot more reviews. Is by sending a Thank You for your Business Greeting Card to every customer after the transaction is completed. You may think that the cost time and money may be too high for your small business. But the service I use. Takes me under 5 minutes to mail out a custom thank you card with my photo printed on it with my custom message and signed by me. All this for under a cost of each, and that includes the envelope and postage stamp too. In short thank your customer for their business provide a custom short web page address to post their customer review of your business. Many businesses will offer a small prize or discount on the next product they buy. This is a great way to build customer loyalty, building a growing number of customer reviews and to Boost your chances …
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Direct Mail – MTA360 www.mta360.com Direct mail marketing, mail marketing, mail advertising, postal marketing, marketing, advanced marketing, advertising, business marketing, business advertising, business to business marketing.
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Want to close more sales? Then you better do a better job at the FRONT end of the sales cycle. Learn how to get more decision makers on the phone with Steve Richard of Vorsight. Take a 3-minute web survey for a chance to win an iPad 2 or Kindle Fire: www.bridgegroupinc.com 01:00 Ice To Eskimos? 02:00 Steve Richard’s work history, including a role as a CNBC contributor 02:30 Why does Steve focus on the front-end of the sales funnel? 03:30 There is a lot of junk in the pipeline prohibiting velocity 04:00 The philosophy of a sales cylinder versus a sales funnel 04:30 Knowing your client’s profile, how to find those contacts and then determine the influencers and their direct lines. 05:15 Kevin is intrigued by the 3×3 Research Approach 07:00 3×3 Research creates possibilities for engagement with a lead 09:00 If you can double your direct lines you can triple your results. 10:00 Steve navigates the gatekeeper live on the air. 12:00 Star – Pound – Four on Cisco works a miracle. 13:00 Putting the extra effort into every single phone call. 16:00 DEPT = DNA Environment Performance Technology 18:00 Tips for sales managers: go look at your job openings! Would you want this job? 19:00 Steve’s Call To Action: Download the Vorsight Sales Prospecting Training Curriculum www.tinyurl.com/7wuvlrs 21:00 Take a 3-minute web survey for a chance to win an iPad 2 or Kindle Fire: www.bridgegroupinc.com 22:00 The struggles of retention for a new generation of sales professionals
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Joanne Black, author of No More Cold Calling, joins us to talk about the interaction between social media and sales: it’s not all LinkedIn and Twitter! 01:00 Joanne’s Nightmare Social Media Story 02:15 Kevin introduces Joanne Black, author of No More Cold Calling 03:30 Joanne defines social media for sales professionals. 04:15 Defining referrals as a warm introduction. 05:15 How do referrals and LinkedIn complement each other? 06:00 Social media is never a place to sell, it is a place to communicate and build relationships. 07:00 People do business with people , not technology. 08:00 Allow some of your personality to show through in social media. 10:00 Put a smile on your social media profile. 10:30 Keys to operating on LinkedIn: professional photos, personalize your introduction, and avoiding automated referral suggestions. 15:00 Should sales reps avoid selling on social media sites, especially if you are selling lists? 16:15 There is power in being genuine and helpful within social media. 17:15 Paring down your network within LinkedIn 18:30 Make a priority out of turning online connections into offline relationships. 19:30 March 7th, 1876: telephones do not crash! 20:00 Hiding behind the technology curtain. 21:15 The addiction of technology. 22:00 The broader definition of social media: do not forget email. 25:00 Best practices: determine your social media strategy and correlate to your business strategy, have a social media ambassador, create sticky metrics, manage the …
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Joanne Black, author of No More Cold Calling, talks about the power of referral selling and why you should NEVER make another cold call again. 01:00 Joanne’s Nightmare Sales Job 02:30 Joanne Black, Founder of No More Cold Calling & leading authority on referral selling. 03:15 “What do you have against cold calling?” 04:00 Sales is about the right kind of activity. 05:00 Defining cold calls. 05:30 “I only want to make hot calls.” 06:15 Having an introduction is the definition of a referral call. 08:00 Joanne talks about developing No More Cold Calling. 09:00 Referrals establish credibility, especially in a down economy. 10:00 Most sales teams do not have a systematic method for establishing a referral-based strategy 10:30 Kevin discusses his experience with the Brooks Group 11:30 Why aren’t referrals part of the common metrics used to monitor sales performance? 13:00 Joanne gives several examples of referral metrics. 13:45 Referral deals are typically larger and close quicker. 14:15 The key to getting comfortable with asking for a referral is practice. 18:00 Kevin asks “Can we ask anyone for a referral?” 19:00 The power of working through a list of clients 21:00 Be specific about who you want an introduction to, rather than “anyone who…” 24:00 “Referrals get rid of the awkward first date.” 25:30 Advice for young sales professionals: “You don’t know who other people know until you ask.” 27:00 Five lunches, four breakfasts each week. No one wants to get breakfast Monday …
